Lily’s understanding of design theory, history, and her conceptual thinking skills set her apart from other professionals in the field.

With an academic background, Lily has developed a sound ability to resolve design problems using innovative creative thinking, seeing design as a mechanism both to resolve spatial challenges and affect human behaviour with a desired outcome in mind. Coupling a refined design sensibility with an awareness of market and consumer trends, Lily conceives designs which enable brands to create a point of difference and stand out in a competitive landscape.

Understanding the power of presentation, Lily has a keen ability to improve the perceived value of a product or brand using out of the box thinking that is consistently high-quality, fresh and relevant.

Possessing a sound understanding of the unique requirements of fashion houses and retail design Lily has designed for international highend fashion retailers including Chloé, Paul Smith, Paul Andrew, and Birkenstock.

Tom Fereday develops products based on the principle of honest design, conveying a design process which celebrate the materials and manufacture behind furniture and products.

By using the materials and environment as a positive design constraint we guide intelligent and thoughtful design outcomes which connect with people through natural materials, tactile forms and unique design. Tom Fereday strives to create enduring designs which are meaningful to people and their environment.

Born in Australia, Tom Fereday grew up in England studying at the Wimbledon School of Art before moving to Sydney to complete an honours in Industrial Design at the University of Technology Sydney. Working across Europe and Australia Tom Fereday went onto found his sole practice in 2012.

Born to an Egyptian father and Australian mother, Yasmine’s projects are birthed from a nomadic childhood that provided the well-spring for her visionary flair as staging and storytelling inform her immersive approach to design. Her formative years were spent in Kuwait and Saudi Arabia before studying interior design at the Savannah College of Art and Design in America, after which her star rose in the offices of Architropolis in Portland, OR, designing boutique hotel interiors and high end residences.

Her intrepid instinct brought her to Sydney where in 2013 Yasmine founded the multi award-winning Sydney-based design collective, Amber Road, with her sister, landscape architect, Katy Svalbe. In the span of just six years, it won and/or was shortlisted for over 40 design accolades including the Belle Coco Republic Interior Design Awards Emerging Design Star (winner, 2017) and the Editor’s Medal at the prestigious Interior Design Excellence Awards (winner, 2017), bolstering its reputation as one of Australia’s most directional and respected design studios.

Yasmine established YSG in February 2020 as a multidisciplinary initiative encompassing her existing interior design practice and custom-designed ranges for the home. Her hybrid residential and hospitality projects have been lauded for their gutsy instinctual approach to design, where daring palette-plays, organic shapes and unexpected textural pairings elicit experiential outcomes with lasting impact. Within its inaugural year, YSG garnered myriad design accolades including: Best Residential Design, Best Residential Decoration and Best of NSW state at the 2020 Australian Interior Design Awards.

With over 16 years’ experience in the design industry, Yasmine seasonally contributes content to realestate.com, has also tutored Interior Architecture at the University of NSW and regularly sits on panels for prestigious interior design awards.