Lily’s understanding of design theory, history, and her conceptual thinking skills set her apart from other professionals in the field.
With an academic background, Lily has developed a sound ability to resolve design problems using innovative creative thinking, seeing design as a mechanism both to resolve spatial challenges and affect human behaviour with a desired outcome in mind. Coupling a refined design sensibility with an awareness of market and consumer trends, Lily conceives designs which enable brands to create a point of difference and stand out in a competitive landscape.
Understanding the power of presentation, Lily has a keen ability to improve the perceived value of a product or brand using out of the box thinking that is consistently high-quality, fresh and relevant.
Possessing a sound understanding of the unique requirements of fashion houses and retail design Lily has designed for international highend fashion retailers including Chloé, Paul Smith, Paul Andrew, and Birkenstock.